PR expert Angela Betancourt reminded me recently about the power of storytelling in marketing.
Angela explained that every person, every brand, and every company has a story.
Your personal story is what makes you who you are and what differentiates you from everyone else. The same is true for your business, brand or service.
One of the most effective PR strategies is the act of discovering this story and using it to create your message and share it with your target audience.
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